Karen always knows the best path to get a good story published. She always get's the job done on time and provides high value at a very reasonable cost.
Ed Glaser, director of marketing, ColorTree
Karen Batalo is a superb all-around marketing and public relations professional, capable of drawing on the many years she has spent in high-profile and more local projects to create something brand new and shining for individual clients. With most PR firms, what you get, often for astronomical sums, is a generic reworking of what was produced for every other client. In contrast, Karen brings a palpable excitement, a high intelligence, and an inventiveness that will make your product, and your brand, stand out clearly from the competition.
When I was director of communications for the fledgling Breast Ultrasound Foundation, Karen devised for us a world-class integrated campaign that could brilliantly raise awareness of the new Foundation, the value of certification in the field of ultrasound technology, and of breast ultrasound in the early diagnosis of breast neoplasms. Although the collaboration could not be utilized, Karen had managed the impressive task of snagging Revlon Cosmetics to serve as the sponsor for the Foundation, and had planned multiple media-magnet events like a mother-daughter luncheon, featuring Kirk Douglas’s wife, Anne Douglas, and her daughter-in-law Catherine Zeta-Jones.
Every element of this campaign could be done on shoestring budget. That was important to us, too. I cannot recommend Karen Batalo highly enough.
Dana Murphy, director of communications, ARDMS and BUF
Karen Batalo functioned as an integral part of my marketing team, bringing strategic thinking and aggressive media relations to enhance the rest of our marketing arsenal. We handled day-to-day requests for physician interviews, action in the Emergency Department and community events, while Karen developed comprehensive plans and pitches to showcase our excellence in cardiology, oncology, sports medicine and psychiatry.
I always invited her to the table for our quarterly planning sessions, so that public relations was integrated with the work my staff was doing with advertising, media buys, web, events, community outreach, and our seniors program.
Liz Nance, director of marketing, CJW Medical Center